Whether attending an interview, motivating your team, giving a sales pitch or promoting a new project, to make an impact, it is important for it to contain an introduction, the body of the speech and an effective conclusion. If you use rhetorical techniques it will keep your audience interested and make them remember key points.
KEEP CALM! we will look at some common expressions and ideas which will help you plan your speech.
1- OPENING YOUR PRESENTATION
First of all, you need to begin your speech using a phrase such as one of the following:
- Let me begin by…
- Thank you for finding the time to come and join me…
- The purpose of this presentation is to…
- I’ve invited you all here today to…
So far so good…. but where do you go from here? Here are some rhetorical devices you can use to begin your presentation with punch.
2- EXPLAIN THE PURPOSE OF YOUR SPEECH AND USE CONTRASTS
We are gathered here today, not only to commend you for your work this year, but also to plan the next campaign.
3- THE BODY OF YOUR PRESENTATION
So you’ve made a good start. But what about the main part of your presentation? You are probably familiar with standard ‘signposting’ language, which is important to use so that your listeners can follow you:
- Let’s look at …
- As you can see …
But having grabbed your audience’s attention with your introduction, try using some of the following techniques in order to hold their interest.
- If we don’t seize this opportunity, someone else will.
- Some people say we can’t afford to advertise, but I say we can’t afford not to.
- Reciting a list with appropriate pauses to explain different aspects of a subject.
- I could also mention that we have won various awards in this country and the rest of Europe for the design, (pause) we have been voted the best employer, giving the best conditions and offering the most useful training to our staff. We aim to continue…
5- CONCLUDING YOUR PRESENTATION
You’ve almost finished – so make sure you go out with a bang! You’re probably familiar with phrases such as:
- To sum up,
- And last but not least,
- If you have any questions, I’d be happy to answer them.
But to leave a lasting impression on your audience, you need to spice up your ending with one of the following techniques:
A rhetorical question and repetition is a great way to leave a final thought in the mind of your listener
- In conclusion, what are our chances of success? Well, it’s up to each and every one of us to give 100% and I am sure we can make a go of this!
- So, how would you sum up this new product range? … entertaining, exciting and essential.
6- FINISH WITH A SENTENCE THAT MOTIVATES YOUR LISTENERS
- Well, that brings me to the end of my presentation, except to say, the future of the company is in your hands.
- If you are selling a product, use strong adjectives and adverbs to conclude your presentation
- The fact is “MyPhone” is in a class of its own. It is a masterpiece of modern technology. It is quite simply the most stunningly sleek mobile phone on the market. Ladies and gentleman, I present to you the new “MyPhone Century”
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